Strategic planning: The brains behind the effort will be your clear strategic planning.
Predictive analytics and modelling: You’ll need predictive analytics to hold a clear vision of the road ahead.
Customer intelligence: You must keep an ear to the ground on your customers’ needs, challenges and feedback.
Measurement and reporting: Expect to measure and report to key stakeholders on the performance of all endeavours.
Data management: You’ll have to put some elbow grease into your data management and analytics.
Campaign delivery: We will be a guiding hand for the delivery of campaigns.
Budget: Central to everything, the budget is the guts of operations.
Technology and automation: A key part of the job is buying and integrating technology – from your CRM to attribution software.
Workflow processes: Just like the blood circulating through your veins, your workflow processes are the life force of all marketing operations.